1#@!#!123s

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Filename : 1750300469.M88688P29365.server2.bf-1.com,S=27151,W=27623
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Envelope-to: bfo@bf1.my
Delivery-date: Thu, 19 Jun 2025 10:34:29 +0800
Date: Thu, 19 Jun 2025 10:32:06 +0800 (CST)
From: LAZADA <noreply@support.lazada.com.my>
To: bfo@bf1.my
Message-Id: lazada-1750300326497-875
Subject: [LazAlert] New KPDN Regulations Effective 24 June 2025
MIME-Version: 1.0
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Feedback-ID: lazada-seller-engagement-portal-email_MY:en:d46a354d-6a8c-4598-b237-3fccdc5b371e:Lazada
    
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h:100%;width:100%"><tbody><tr style=3D"width:100%"><td><div class=3D"sem-em=
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g: 10px 25px 0 25px;"><div class=3D"sem-markdown "><center>
<h1 depth=3D"1" serial=3D"1" data-source-pos=3D"3" id=3D"important-notice" =
style=3D"margin: 0.67em 0; padding-bottom: 0.3em; font-size: 2em; border-bo=
ttom: 0.0625rem solid none; margin-top: 1.2rem; margin-bottom: 0.75rem; fon=
t-family: 'Euclid Circular A', Karla, Helvetica, Arial, sans-serif, -apple-=
system, BlinkMacSystemFont, 'Segoe UI', 'Noto Sans', Helvetica, Arial, sans=
-serif, 'Apple Color Emoji', 'Segoe UI Emoji'; font-weight: 700; color: #2e=
3346; line-height: 1.2;"><a aria-hidden=3D"true" tabindex=3D"-1" href=3D"#i=
mportant-notice" style=3D"background-color: transparent; color: #0969da; te=
xt-decoration: none;"><span class=3D"icon icon-link"></span></a>Important N=
otice!</h1>
<h2 depth=3D"2" serial=3D"1" data-source-pos=3D"4" id=3D"new-regulatory-req=
uirements-effective-24-june-2025" style=3D"margin-top: 1.2rem; margin-botto=
m: 0.75rem; line-height: 1.25; font-weight: 600; padding-bottom: 0.3em; fon=
t-size: 1.5em; border-bottom: 0.0625rem solid none; font-family: 'Euclid Ci=
rcular A', Karla, Helvetica, Arial, sans-serif, -apple-system, BlinkMacSyst=
emFont, 'Segoe UI', 'Noto Sans', Helvetica, Arial, sans-serif, 'Apple Color=
 Emoji', 'Segoe UI Emoji'; color: #2e3346;"><a aria-hidden=3D"true" tabinde=
x=3D"-1" href=3D"#new-regulatory-requirements-effective-24-june-2025" style=
=3D"background-color: transparent; color: #0969da; text-decoration: none;">=
<span class=3D"icon icon-link"></span></a>New Regulatory Requirements Effec=
tive 24 June 2025</h2>
<p style=3D"margin-top: 0; margin-bottom: 1rem;"><span class=3D"hr-border" =
style=3D"display: block; margin: 1em 0; width: 100%; background: no-repeat =
center / 100% url('https://img.lazcdn.com/us/media/9b81f0241f25bafda1ad4c23=
a8efd100-238-2.png');"><img class=3D"hr-img" alt=3D"Hr" height=3D"auto" src=
=3D"https://img.alicdn.com/imgextra/i4/O1CN01IyOaQT27sGrcScH6e_!!6000000007=
852-2-tps-251-58.png" style=3D"border-style: none; box-sizing: content-box;=
 max-width: 100%; height: auto; width: 66px; margin: 0 auto; padding: 0 8px=
; border-radius: 0; background-color: #ffffff; display: block; outline: non=
e; border: none; text-decoration: none;" width=3D"66"></span></p>
<p data-source-pos=3D"8" style=3D"margin-top: 0; margin-bottom: 1rem;">Dear=
 Valued Seller,</p>
<p data-source-pos=3D"10" style=3D"margin-top: 0; margin-bottom: 1rem;">In =
line with the latest directive from the Ministry of Domestic Trade and Cost=
 of Living (KPDN), we would like to inform you of important new regulations=
 that will come into effect on <strong style=3D"font-weight: 600;"><font co=
lor=3D"pink" style=3D"color: rgb(244, 114, 182); color: rgba(244, 114, 182,=
 1);">24 June 2025</font></strong>.</p>
<p data-source-pos=3D"12" style=3D"margin-top: 0; margin-bottom: 1rem;">All=
 sellers on our platform are required to comply with the following obligati=
ons:</p>
<p style=3D"margin-top: 0; margin-bottom: 1rem;"><span class=3D"hr-border" =
style=3D"display: block; margin: 1em 0; width: 100%; background: no-repeat =
center / 100% url('https://img.lazcdn.com/us/media/9b81f0241f25bafda1ad4c23=
a8efd100-238-2.png');"><img class=3D"hr-img" alt=3D"Hr" height=3D"auto" src=
=3D"https://img.alicdn.com/imgextra/i4/O1CN01IyOaQT27sGrcScH6e_!!6000000007=
852-2-tps-251-58.png" style=3D"border-style: none; box-sizing: content-box;=
 max-width: 100%; height: auto; width: 66px; margin: 0 auto; padding: 0 8px=
; border-radius: 0; background-color: #ffffff; display: block; outline: non=
e; border: none; text-decoration: none;" width=3D"66"></span></p>
<h2 depth=3D"2" serial=3D"2" data-source-pos=3D"17" id=3D"key-requirements"=
 style=3D"margin-top: 1.2rem; margin-bottom: 0.75rem; line-height: 1.25; fo=
nt-weight: 600; padding-bottom: 0.3em; font-size: 1.5em; border-bottom: 0.0=
625rem solid none; font-family: 'Euclid Circular A', Karla, Helvetica, Aria=
l, sans-serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Noto Sans', =
Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji'; color:=
 #2e3346;"><a aria-hidden=3D"true" tabindex=3D"-1" href=3D"#key-requirement=
s" style=3D"background-color: transparent; color: #0969da; text-decoration:=
 none;"><span class=3D"icon icon-link"></span></a>Key Requirements</h2>
</center>
<p data-source-pos=3D"21" style=3D"margin-top: 0; margin-bottom: 1rem;"><st=
rong style=3D"font-weight: 600;">1. Disclose Seller Information</strong></p=
>
<p data-source-pos=3D"23" style=3D"margin-top: 0; margin-bottom: 1rem;">You=
 <strong style=3D"font-weight: 600;">MUST</strong> display the following de=
tails on the online marketplace:</p>
<ul data-source-pos=3D"24" style=3D"padding-left: 1.25em; margin-top: 0; ma=
rgin-bottom: 1rem; list-style-type: disc;">
<li data-source-pos=3D"24" style=3D"width: fit-content;">Seller name / busi=
ness or company name</li>
<li data-source-pos=3D"25" style=3D"margin-top: 0.25em; width: fit-content;=
">NRIC / business or company registration number (if applicable)</li>
<li data-source-pos=3D"26" style=3D"margin-top: 0.25em; width: fit-content;=
">Email address and telephone number</li>
<li data-source-pos=3D"27" style=3D"margin-top: 0.25em; width: fit-content;=
">Business address
<br><br></li>
</ul>
<p data-source-pos=3D"30" style=3D"margin-top: 0; margin-bottom: 1rem;"><st=
rong style=3D"font-weight: 600;">2. Use Bahasa Melayu for Product Listings<=
/strong></p>
<ul data-source-pos=3D"31" style=3D"padding-left: 1.25em; margin-top: 0; ma=
rgin-bottom: 1rem; list-style-type: disc;">
<li data-source-pos=3D"31" style=3D"width: fit-content;">All <strong style=
=3D"font-weight: 600;">product titles and descriptions must be in Bahasa Me=
layu.</strong></li>
<li data-source-pos=3D"32" style=3D"margin-top: 0.25em; width: fit-content;=
">Additional translations in English, Chinese, or other languages may be ad=
ded.
<br><br></li>
</ul>
<p data-source-pos=3D"35" style=3D"margin-top: 0; margin-bottom: 1rem;"><st=
rong style=3D"font-weight: 600;">3. Provide Valid Product Certifications (I=
f Applicable)</strong></p>
<ul data-source-pos=3D"36" style=3D"padding-left: 1.25em; margin-top: 0; ma=
rgin-bottom: 1rem; list-style-type: disc;">
<li data-source-pos=3D"36" style=3D"width: fit-content;">For products subje=
ct to safety or health standards, upload relevant certifications (e.g., SIR=
IM, MOH) to the product page.</li>
<li data-source-pos=3D"37" style=3D"margin-top: 0.25em; width: fit-content;=
">Certificates will be publicly visible to customers.</li>
</ul>
<p style=3D"margin-top: 0; margin-bottom: 1rem;"><span class=3D"hr-border" =
style=3D"display: block; margin: 1em 0; width: 100%; background: no-repeat =
center / 100% url('https://img.lazcdn.com/us/media/9b81f0241f25bafda1ad4c23=
a8efd100-238-2.png');"><img class=3D"hr-img" alt=3D"Hr" height=3D"auto" src=
=3D"https://img.alicdn.com/imgextra/i4/O1CN01IyOaQT27sGrcScH6e_!!6000000007=
852-2-tps-251-58.png" style=3D"border-style: none; box-sizing: content-box;=
 max-width: 100%; height: auto; width: 66px; margin: 0 auto; padding: 0 8px=
; border-radius: 0; background-color: #ffffff; display: block; outline: non=
e; border: none; text-decoration: none;" width=3D"66"></span></p>
<center>
<h2 depth=3D"2" serial=3D"3" data-source-pos=3D"42" id=3D"enforcement--pena=
lties" style=3D"margin-top: 1.2rem; margin-bottom: 0.75rem; line-height: 1.=
25; font-weight: 600; padding-bottom: 0.3em; font-size: 1.5em; border-botto=
m: 0.0625rem solid none; font-family: 'Euclid Circular A', Karla, Helvetica=
, Arial, sans-serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Noto S=
ans', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji'; =
color: #2e3346;"><a aria-hidden=3D"true" tabindex=3D"-1" href=3D"#enforceme=
nt--penalties" style=3D"background-color: transparent; color: #0969da; text=
-decoration: none;"><span class=3D"icon icon-link"></span></a>Enforcement &=
 Penalties</h2>
</center>
<p data-source-pos=3D"46" style=3D"margin-top: 0; margin-bottom: 1rem;">Fai=
lure to comply with the above requirements may result in the following acti=
ons:</p>
<p data-source-pos=3D"48" style=3D"margin-top: 0; margin-bottom: 1rem;"><st=
rong style=3D"font-weight: 600;">On Platform:</strong></p>
<ul data-source-pos=3D"49" style=3D"padding-left: 1.25em; margin-top: 0; ma=
rgin-bottom: 1rem; list-style-type: disc;">
<li data-source-pos=3D"49" style=3D"width: fit-content;">Product delisting<=
/li>
<li data-source-pos=3D"50" style=3D"margin-top: 0.25em; width: fit-content;=
">Up to <strong style=3D"font-weight: 600;">48 violation points</strong>
<br><br></li>
</ul>
<p data-source-pos=3D"53" style=3D"margin-top: 0; margin-bottom: 1rem;"><st=
rong style=3D"font-weight: 600;">Under Malaysian Law (Consumer Protection A=
ct 1999):</strong>
<br><br></p>
<p data-source-pos=3D"56" style=3D"margin-top: 0; margin-bottom: 1rem;"><st=
rong style=3D"font-weight: 600;">For Individual Sellers:</strong></p>
<ul data-source-pos=3D"57" style=3D"padding-left: 1.25em; margin-top: 0; ma=
rgin-bottom: 1rem; list-style-type: disc;">
<li data-source-pos=3D"57" style=3D"width: fit-content;"><em>First offence<=
/em>: Fine up to RM50,000, imprisonment up to 3 years, or both</li>
<li data-source-pos=3D"58" style=3D"margin-top: 0.25em; width: fit-content;=
"><em>Subsequent offences</em>: Fine up to RM100,000, imprisonment up to 5 =
years, or both
<br><br></li>
</ul>
<p data-source-pos=3D"61" style=3D"margin-top: 0; margin-bottom: 1rem;"><st=
rong style=3D"font-weight: 600;">For Corporate Entities:</strong></p>
<ul data-source-pos=3D"62" style=3D"padding-left: 1.25em; margin-top: 0; ma=
rgin-bottom: 1rem; list-style-type: disc;">
<li data-source-pos=3D"62" style=3D"width: fit-content;"><em>First offence<=
/em>: Fine up to RM100,000</li>
<li data-source-pos=3D"63" style=3D"margin-top: 0.25em; width: fit-content;=
"><em>Subsequent offences</em>: Fine up to RM200,000</li>
</ul>
<p style=3D"margin-top: 0; margin-bottom: 1rem;"><span class=3D"hr-border" =
style=3D"display: block; margin: 1em 0; width: 100%; background: no-repeat =
center / 100% url('https://img.lazcdn.com/us/media/9b81f0241f25bafda1ad4c23=
a8efd100-238-2.png');"><img class=3D"hr-img" alt=3D"Hr" height=3D"auto" src=
=3D"https://img.alicdn.com/imgextra/i4/O1CN01IyOaQT27sGrcScH6e_!!6000000007=
852-2-tps-251-58.png" style=3D"border-style: none; box-sizing: content-box;=
 max-width: 100%; height: auto; width: 66px; margin: 0 auto; padding: 0 8px=
; border-radius: 0; background-color: #ffffff; display: block; outline: non=
e; border: none; text-decoration: none;" width=3D"66"></span></p>
<center>
<h2 depth=3D"2" serial=3D"4" data-source-pos=3D"69" id=3D"what-you-need-to-=
do" style=3D"margin-top: 1.2rem; margin-bottom: 0.75rem; line-height: 1.25;=
 font-weight: 600; padding-bottom: 0.3em; font-size: 1.5em; border-bottom: =
0.0625rem solid none; font-family: 'Euclid Circular A', Karla, Helvetica, A=
rial, sans-serif, -apple-system, BlinkMacSystemFont, 'Segoe UI', 'Noto Sans=
', Helvetica, Arial, sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji'; col=
or: #2e3346;"><a aria-hidden=3D"true" tabindex=3D"-1" href=3D"#what-you-nee=
d-to-do" style=3D"background-color: transparent; color: #0969da; text-decor=
ation: none;"><span class=3D"icon icon-link"></span></a>What You Need To Do=
</h2>
</center>
<ul data-source-pos=3D"73" style=3D"padding-left: 1.25em; margin-top: 0; ma=
rgin-bottom: 1rem; list-style-type: disc;">
<li data-source-pos=3D"73" style=3D"width: fit-content;">Update your <stron=
g style=3D"font-weight: 600;">seller information</strong> in Seller Center.=
</li>
<li data-source-pos=3D"74" style=3D"margin-top: 0.25em; width: fit-content;=
">Review and revise your <strong style=3D"font-weight: 600;">product titles=
 and descriptions</strong> in Bahasa Melayu.</li>
</ul>
<p data-source-pos=3D"76" style=3D"margin-top: 0; margin-bottom: 1rem;"><im=
g alt src=3D"https://img.lazcdn.com/us/unified_station/deee8a85adcbb892ca5b=
7984bc72af16.jpg" style=3D"border-radius: 0.5rem; border-style: none; box-s=
izing: content-box; background-color: transparent; width: 100%; max-width: =
100%; height: auto; display: block; outline: none; border: none; text-decor=
ation: none;" height=3D"auto"></p>
<p data-source-pos=3D"78" style=3D"margin-top: 0; margin-bottom: 1rem;"><im=
g alt src=3D"https://img.lazcdn.com/us/unified_station/d94d748ae185ba240f23=
208928d03075.jpg" style=3D"border-radius: 0.5rem; border-style: none; box-s=
izing: content-box; background-color: transparent; width: 100%; max-width: =
100%; height: auto; display: block; outline: none; border: none; text-decor=
ation: none;" height=3D"auto"></p>
<p data-source-pos=3D"80" style=3D"margin-top: 0; margin-bottom: 1rem;"><im=
g alt src=3D"https://img.lazcdn.com/us/unified_station/d7effa659e8222f66ef4=
072ba998907e.jpg" style=3D"border-radius: 0.5rem; border-style: none; box-s=
izing: content-box; background-color: transparent; width: 100%; max-width: =
100%; height: auto; display: block; outline: none; border: none; text-decor=
ation: none;" height=3D"auto"></p>
<ul data-source-pos=3D"83" style=3D"padding-left: 1.25em; margin-top: 0; ma=
rgin-bottom: 1rem; list-style-type: disc;">
<li data-source-pos=3D"83" style=3D"width: fit-content;">Upload <strong sty=
le=3D"font-weight: 600;">valid product certifications</strong> for applicab=
le items.</li>
</ul>
<p data-source-pos=3D"86" style=3D"margin-top: 0; display: none; margin-bot=
tom: 0;"></p><p style=3D"margin-top: 0; margin-bottom: 1rem;"><a class=3D"b=
utton" href=3D"https://u.lzd.co/my/s/t.eLP4Z" style=3D"background-color: #1=
A71FF; line-height: 100%; text-decoration: none; display: inline-block; max=
-width: 100%; width: 100%; padding: 12.8px 0px 12.8px 0px; border-radius: 0=
.6em; margin: 0.5em 0; font-weight: 400; font-size: 1.2em; text-align: cent=
er; color: #ffffff;" target=3D"_blank"><span><!--[if mso]><i style=3D"lette=
r-spacing: 0px;mso-font-width:-100%;mso-text-raise:19.200000000000003" hidd=
en>&nbsp;</i><![endif]--></span><span style=3D"max-width:100%;display:inlin=
e-block;line-height:120%;mso-padding-alt:0px;mso-text-raise:9.6000000000000=
01px">Learn More</span><span><!--[if mso]><i style=3D"letter-spacing: 0px;m=
so-font-width:-100%" hidden>&nbsp;</i><![endif]--></span></a></p><p style=
=3D"margin-top: 0; display: none; margin-bottom: 0;"></p>
<center>
We are working on a product enhancement in the Product Management Page soon=
 to support a smoother transition.
If you have any questions, please reach out to our Seller Support Team.
<br><br>
Thank you for your cooperation and commitment to compliance.
<br><br>
<p data-source-pos=3D"95" style=3D"margin-top: 0; margin-bottom: 1rem;"><em=
><strong style=3D"font-weight: 600;">Lazada Malaysia</strong></em></p>
</center></div><div style=3D"width:100%;height:10px;min-height:10px"></div>=
</div></div><div class=3D"footer" style=3D"font-size: 18px; margin-top: 30p=
x; background: no-repeat top left / 100px url('https://img.alicdn.com/imgex=
tra/i2/O1CN01izNoOH1yMp7ffFGfC_!!6000000006565-2-tps-300-300.png'); margin-=
bottom: 0;"><table align=3D"center" width=3D"100%" class=3D"media-list" bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presentation" style=
=3D"border-spacing: 0; border-collapse: collapse; display: block; width: ma=
x-content; max-width: 100%; margin-top: 0; margin-bottom: 1rem; margin: 0 a=
uto 20px; padding: 0;"><tbody style=3D"width:100%"><tr style=3D"width:100%"=
><td align=3D"center" data-id=3D"__react-email-column" style=3D"padding: 0.=
5em;"><a href=3D"https://lazuni.co/OfficialLazadaSellersGroupMalaysia" styl=
e=3D"background-color: transparent; color: #067df7; text-decoration: none;"=
 target=3D"_blank"><img src=3D"https://img.alicdn.com/imgextra/i2/O1CN01gId=
UjK1aw2nwiP0IU_!!6000000003393-2-tps-68-68.png" style=3D"border-radius: 0.5=
rem; border-style: none; max-width: 100%; box-sizing: content-box; backgrou=
nd-color: transparent; display: block; outline: none; border: none; text-de=
coration: none; width: 40px; height: 40px;" width=3D"40" height=3D"40"></a>=
</td><td align=3D"center" data-id=3D"__react-email-column" style=3D"padding=
: 0.5em;"><a href=3D"https://www.instagram.com/sellwithlazadamy" style=3D"b=
ackground-color: transparent; color: #067df7; text-decoration: none;" targe=
t=3D"_blank"><img src=3D"https://img.alicdn.com/imgextra/i2/O1CN01bvGxi81aq=
5eerxoQ4_!!6000000003380-2-tps-68-68.png" style=3D"border-radius: 0.5rem; b=
order-style: none; max-width: 100%; box-sizing: content-box; background-col=
or: transparent; display: block; outline: none; border: none; text-decorati=
on: none; width: 40px; height: 40px;" width=3D"40" height=3D"40"></a></td><=
/tr></tbody></table><p style=3D"margin-top: 0; margin-bottom: 1rem; display=
: block; font-weight: 400; line-height: 1.4; text-align: center; color: #59=
5f6d; margin: 0 auto; padding: 0 40px;">Please note that this email does no=
t support direct replies. Should you have any questions, kindly contact our=
<a href=3D"https://sellercenter.lazada.com.my/seller/helpcenter" style=3D"b=
ackground-color: transparent; color: #067df7; text-decoration: none;" targe=
t=3D"_blank"> Partner Support Center (PSC) </a>. For more info on sales tip=
s and strategy secrets to improve your business, check out<a href=3D"https:=
//university.lazada.com.my" style=3D"background-color: transparent; color: =
#067df7; text-decoration: none;" target=3D"_blank"> Lazada University Malay=
sia </a>now.</p></div></div></td></tr></tbody></table></div></td></tr></tbo=
dy></table></p>
<div style=3D"display:none"><img style=3D"display:none" src=3D"http://gm.mm=
stat.com/global-message-platform-ae.edm.edm_open?site_id=3DMY&t=3D175030032=
6497&msg_id=3Dd46a354d-6a8c-4598-b237-3fccdc5b371e&template_name=3Dlazada-s=
eller-engagement-portal-email_MY&to_address=3Dbfo@bf1.my&engagement_id=3D13=
8778"/></div><div style=3D"display:none"><img style=3D"display:none" src=3D=
"https://sg.mmstat.com/lzdseller.email-engagement.data-traking?gmkey=3DEXP&=
gokey=3Dsite_id%3DMY%26t%3D1750300326497%26msg_id%3Dd46a354d-6a8c-4598-b237=
-3fccdc5b371e%26template_name%3Dlazada-seller-engagement-portal-email_MY%26=
to_address%3Dbfo%40bf1.my%26engagement_type%3D_engagement_email_type_%26eng=
agement_id%3D138778%26seller_id%3D1000126031&logtype=3D2"/></div>
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